Pretty Green Sponsor Mod Exhibition

Ahead of Reading Festival tickets going on sale today (December 3rd), the event's organisers have been supporting a local museum exhibition.

Pretty Green, Liam Gallagher's Reading-based fashion brand and Festival Republic, have pledged their support to an exhibition at Reading Museum called Reading Steady Go; Life through the Eyes of a 1960s mod.

Both Pretty Green and Festival Republic are sponsoring the six-month exhibition, which looks at the mod scene in Reading from 1958 to 1966.

It will also explore how the mod cultural trend continues to impact modern fashion and music.

Melvin Benn, managing director of Festival Republic, said: "It has been my absolute privilege to work on Reading Festival since 1989 and see it grow into the greatest music show on the planet.

"We couldn't have achieved this without the support of the local community and in particular Reading Borough Council."

Next year's Reading Festival takes place from August 26th to 28th.

Source: www.viagogo.co.uk